Capabilities
Everything it takes to build a company.
Eleven areas, nineteen ways in. You almost certainly do not need all of them — and a firm that tells you otherwise is describing its own invoice rather than your company.
What services does CompanyWRX provide?
CompanyWRX works across eleven areas: brand and naming, websites, search and visibility, reputation, marketing, software selection and development, AI and automation, payments, operations, people and hiring systems, and data and reporting. Most companies need three or four of them at any given time, and establishing which three is usually the first piece of work.
Brand
The company outgrew the name and the logo somebody made in an afternoon.
Name it, and make it look like it means it
Also covers: Business naming · Brand strategy · Logo development · Visual identity · Messaging · Domain strategy · Brand guidelines · Vehicle branding · Signage · Print and sales collateral · Digital asset libraries
Web
The site looks fine and converts nobody, and nobody can say why.
A website that does a job, not a brochure
Also covers: Website design · Website development · Landing pages · Conversion optimization · Hosting · DNS and domain management · Analytics · Performance optimization · Accessibility auditing · Ongoing maintenance
Search & visibility
You rank for your own name and nothing else anyone would search for.
Be findable by people and by answer engines
- SEORanking for your own name is not search visibility.
- Local SEOLocal search is won mostly off your website.
- AI search optimizationPeople are asking an assistant instead of a search engine.
Also covers: SEO · Local SEO · AI search optimization (AIO / GEO) · Google Business Profile · Bing Places · Apple Business Connect · Search Console and Bing Webmaster Tools · Schema and structured data · Content strategy · Local landing pages · Citation consistency · Competitive intelligence · Search attribution
Reputation
Four stars, and the three worst reviews are the first three anyone reads.
Reviews that arrive because the work finished
- Reputation managementYour reputation is the first thing a customer reads and the last thing most companies manage.
- Review automationReviews arrive because somebody asked. Automate the asking.
Also covers: Review generation · Review request automation · Reputation monitoring · Customer feedback capture · Negative review response workflows · Review analytics · Multi-location reputation management
Marketing
You know the monthly spend. You do not know which half worked.
Spend that can be traced to a job
Also covers: Marketing strategy · Google Ads and Microsoft Ads · Social advertising · Content and social strategy · Marketing attribution · Lead tracking · Landing pages · Conversion optimization · Local and community visibility
Software
You pay for eleven systems and your team still keeps the real numbers in a spreadsheet.
Buy it, integrate it, automate it — or build it
- Software stack auditSometimes you do not need new software. You need the software you already pay for to work.
- Software integrationIf your software does not talk, your team is the integration.
- Custom softwareBuild it last, not first.
Also covers: Software selection · Software stack evaluation · CRM implementation · Field service and ERP systems · API integrations and development · Internal applications · Customer and employee portals · Dashboards · Custom software · Mobile applications · Legacy system replacement · Database design
AI & automation
Somebody spends every Monday morning turning one report into another report.
Automate the work that earned it, and only that
- Business automationAutomate the work that earned it. Delete the rest.
- AI automationPractical AI, including the part where the answer is no.
- Operational automationThe most expensive work in a company is the work nobody did.
Also covers: AI agents · Business and workflow automation · AI customer service · Voice AI · Document automation · Lead qualification · Estimate follow-up · Revenue recovery · Automated communications · Internal AI assistants and knowledge systems
Payments
Money is collected four different ways and reconciled by hand.
Get paid without it becoming a job
Also covers: Payment processing · Online payments and payment links · Recurring and subscription billing · Merchant infrastructure · Payments inside your own software · Customer payment workflows · Payment analytics
Operations
Every decision still reaches one person, and that person is out of hours.
How the company actually runs
Also covers: Operational reviews · Technology and software stack audits · Workflow analysis · Business process design · SOP development · Call center and dispatch operations · Customer experience · Revenue recovery · Lead management and estimate follow-up · KPI development and management reporting · Technology consolidation and cost reduction · Vendor evaluation · Scaling strategy
People
Applications sit unread for four days and the good ones take another offer.
Hire faster, onboard properly, keep what they learn
- Recruiting & onboarding systemsYou are not losing candidates on pay. You are losing them on Tuesday.
Also covers: Recruiting systems · Applicant screening · AI-supported interviews · Employee onboarding · Training systems and knowledge bases · Employee technology and device management · Identity management · Performance workflows · Internal communications
Data & intelligence
Two reports disagree and the meeting becomes an argument about the data.
Numbers you trust, produced the same way every time
Also covers: Dashboards and KPIs · Management reporting · Business intelligence · Data integrations · Cross-platform reporting · Marketing attribution · Operational and revenue reporting · Automated executive reports
Or start from the outcome
Some people know what they need. Most know what is going wrong.
- Start a businessYou know what the business is. You do not know what has to happen first, second or third, and every answer you find online is trying to sell you one piece of it.
- Scale a businessRevenue is up and it does not feel better. Everything still reaches you. You are hiring, and it is not helping as much as it should.
- Modernize a businessThe business runs well and looks like it did in 2014. Customers ask questions the website should have answered, and your team keeps a spreadsheet because the system cannot do it.
- Automate a businessSomebody spends every Monday turning one report into another report. Somebody else re-types the same job details into a second system. Neither of them can stop.
- Improve operationsYou fix the same thing every few months. Everyone is busy and nobody can say what changed. Good people are struggling in ways that do not match their ability.
- Build custom softwareNothing on the market fits without damaging workarounds, and the thing your company does differently is exactly the thing the software cannot do.
- Improve local search visibilitySearch your own service plus your city. If you are not in the map pack, neither are you in most customers’ consideration set.
- Reduce software costsNobody in the company can produce a complete list of what you pay for monthly, and several subscriptions are on somebody’s personal card.
- Improve customer reviewsYour rating is lower than your work deserves, the most recent review is from last year, and nobody has replied to the bad ones.
- Improve lead conversionLeads come in. You cannot say what share became booked work, how long it takes to respond, or which source produced the jobs you actually wanted.
- Recover lost revenueYou cannot say how many estimates from last quarter were never followed up, how many calls went unanswered, or how many completed jobs were never invoiced.
You don’t need another vendor.You need a company that understands the whole company.
Whether you are starting with an idea or scaling an established operation, CompanyWRX can help build the brand, technology, systems and operations behind the business.
Typically owner-led companies from first idea to around 500 people.