Search & visibility
Local search is won mostly off your website.
The map pack is decided by your business profile, your reviews and whether your name, address and phone number agree everywhere they appear. The website matters — just less than people assume.
What is local SEO?
Local SEO is the work of appearing when someone searches for a service near them. It is driven largely by assets outside your website: your Google Business Profile, Bing Places and Apple Business Connect listings, the consistency of your name, address and phone number across directories, and your reviews. CompanyWRX manages those alongside the location content on your site.
What the work involves
- Claim, correct and actively manage your Google Business Profile, Bing Places and Apple Business Connect listings.
- Fix name, address and phone inconsistencies across the directories that feed the map — the single most common cause of a business not appearing.
- Establish a review pattern that keeps arriving, because recency counts and a wall of three-year-old reviews does not.
- Build location content that is genuinely about the location rather than the same page with a city name swapped in.
- Track visibility by the searches that produce calls, not by an average position across a whole market.
What you hold afterward
- Claimed, complete and consistent profiles on the three platforms that matter.
- A citation audit with the corrections made rather than listed.
- Location pages worth indexing, and a documented reason for each one that exists.
Forty city pages with the name swapped is not a local strategy. It is forty pages a search engine has already learned to ignore.
When this is the wrong thing to buy
If you serve customers nationally and have no physical service area, local SEO is the wrong budget. And if you have one location, you do not need forty city pages — you need one profile managed properly and reviews that keep coming.
Questions
Local SEO, in practice.
Do city pages work?
Genuinely specific ones can. Templated ones with the city name substituted are recognized for what they are and can drag down the rest of the site. If a page has nothing true to say about that city, it should not exist.
How much do reviews affect local ranking?
A great deal — volume, rating, recency and whether you respond. This is why reputation and local search are worked together rather than as separate line items.
What is Apple Business Connect?
It is how your business appears in Apple Maps and to Siri. It is frequently unclaimed, which means a meaningful share of iPhone users get whatever Apple inferred about you — sometimes an old address.
Where this usually leads
This rarely arrives on its own.
You rank for your own name and nothing else anyone would search for.
If the outcome is what you are after
Usually done alongside
- SEOSearch engine optimization built on technical structure, real content and measurable outcomes — not a monthly report showing rankings for terms nobody searches.
- AI search optimizationBeing cited by ChatGPT, Copilot, Gemini, Perplexity and AI Overviews — through clear entity information and quotable, well-structured content rather than tricks.
- Reputation managementMonitoring, responding to and improving what customers find when they look you up — across Google and every platform that matters in your industry.
Software that sometimes carries this
Not sure this is your problem?That is usually the most useful thing to find out first.
Answer thirteen questions about how your company actually runs and get a reading on each area — brand, website, search, reviews, software, automation, payments, operations, people, data and continuity.
Typically owner-led companies from first idea to around 500 people.