Start a business

You build the business. We help build everything around it.

Starting is mostly a sequencing problem. Almost nobody gets stuck on the idea — they get stuck on the forty things that have to exist before the first customer can pay them.

You know what the business is. You do not know what has to happen first, second or third, and every answer you find online is trying to sell you one piece of it.

What does a new business actually need to get started?

A new business needs a name it can own, a brand it can apply, a website that can be found, a way to be visible in search, a way to take payment, and a small amount of software that fits how it will actually work. The order matters more than people expect — the name determines the domain, the domain determines the email and the search position, and payments depend on decisions made at setup. CompanyWRX builds these together rather than as separate purchases.

What is usually actually wrong

The pieces are bought from different vendors in the wrong order, and each one constrains the next.
The name is chosen before anyone checks the domain, the trademark position or who already ranks for it.
Software is selected on a free trial in week one and outgrown by month six.
Search presence is treated as a later problem, which costs months that cannot be bought back.

How we approach it

01Start with the name, because it determines the domain, the email, the signage and the search position.
02Build the brand as something applicable — to a truck, an invoice and a phone screen — rather than as a logo.
03Get the website and the search presence live together, so the site starts earning history immediately.
04Set up payments, communications and the small amount of software the business will actually use.
05Establish the operating basics: how work comes in, how it gets done, how it gets invoiced, how reviews arrive.

What changes

A company that can take its first customer without a gap in the middle of the process.
A name, domain and brand you own and can defend.
A search presence that has started accumulating history rather than starting from zero later.

The order

Fourteen things, in the order they should happen.

You do not need all of this at once, and several of these can wait months. What matters is not making an early decision that closes off a later one — which is most of the value of sequencing it deliberately rather than buying pieces as they occur to you.

01
Idea
What the business actually is, who it is for, and what has to exist before anyone can pay you. Most of what follows is downstream of getting this specific.
02
Name
The one decision that constrains every other one. Checked against trademarks, domains, and who already ranks for it.
03
Brand
An identity that survives a vehicle, an invoice, a job-site sign and a phone screen — with the rules to keep it consistent.
04
Domain
The domain, the extensions worth defending, and the email addresses that come off it. Decided with the name, not after it.
05
Company setup
Formation, registered agent and tax elections are your attorney’s and accountant’s work, and we will tell you plainly where that line is. What we handle is everything that hangs off it — domains, email, identity, accounts and access.
06
Website
Live early, fast, and structured so it starts accumulating history immediately rather than being rebuilt for search in a year.
07
Search presence
Google Business Profile, Bing Places and Apple Business Connect claimed and complete, with Search Console and Bing Webmaster Tools verified. On day one, because the clock starts then.
08
Phone & communications
A number that can be answered, routed and tracked — and that you keep if anything else changes.
09
Payments
Set up before the first invoice, connected to whatever records the work, so reconciliation is not a permanent monthly tax.
10
Software
The least you can get away with. Everything adopted in month one is something you will be paying for, migrating off or working around in year three.
11
Marketing
Attribution wired up before spend starts, so the first budget decision is based on something.
12
Operations
How work comes in, gets done, gets invoiced and gets followed up — written down while it is still simple enough to write down.
13
Reviews
Asked for from the first job. Starting at job one gives you a live, recent profile by the time anyone searches for you.
14
Scale
Then the problems change, and they are better problems. That is the next page.

Almost nobody gets stuck on the idea. They get stuck on the forty things that have to exist before a customer can pay them.

Questions

The ones that come up every time.

Do we have to buy everything at once?

No, and you should not. There is a right order, and some of it can wait months. What matters is not accidentally making an early decision that closes off a later one — which is most of the value of sequencing it deliberately.

Can you handle company formation and legal filings?

Formation and the legal filings belong with an attorney and an accountant, and we will tell you where that line is. What we build is everything around it: name, brand, web, search, payments, software and the operating setup.

What if I have not decided on the name yet?

That is the best time to start. Naming is the one decision that constrains every other one, and it is far cheaper to get right than to change.

What this involves

The work behind it.

Service

Business naming

Name it once, properly.

Service

Branding & identity

A brand is a system, not a logo.

Service

Website design & development

A website has one job. Most of them are not doing it.

Service

Local SEO

Local search is won mostly off your website.

Service

Payments

Getting paid should not be a job.

Service

Review automation

Reviews arrive because somebody asked. Automate the asking.

Software

RevuNow

Live

Review generation and reputation workflow, triggered by the work itself.

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